Month-long Milo campaign to embolden Malaysians with unity and tenacity
A product of the world’s largest food and beverage manufacturer, Nestlé, Milo aims to reignite the Malaysian spirit of unity and tenacity through the “#MalaysiaBolehBersamaMILO” campaign. Milo is running a series of activities across the country from now until Malaysia Day (16 September), culminating in an energetic celebration at Dataran Merdeka in Kuala Lumpur: Milo will “paint” the town green, literally, on the night of Malaysia Day, taking over one of Kuala Lumpur’s iconic landmarks with a spectacular display of lights.
Milo is a quintessential breakfast companion drink enjoyed by locals, and is often included as part of a balanced diet throughout the day and as a popular pairing with Malaysia’s favourite dishes – it provides nutrition and energy with its staple blend of malt, milk, and cocoa with key vitamins and minerals.
A respected leader in grassroots sports development, Milo has fuelled generations of champions and paved the way for our national athletes, many of whom kicked off their sports careers through one of Milo’s sports programmes.
In fact, “Malaysia Boleh,” the ubiquitous Malaysian sports cheer, had its origins in one of Milo’s sports initiatives in 1992. Since then, the battle cry has evolved into a symbol of unity, all the while embodying the Malaysian can-do and never-give-up spirit, one that Milo looks to celebrate through this campaign.
Kicking off the month-long #MalaysiaBolehBersamaMILO celebration is the nationwide Milo Van Unity Tour, handing out refreshing and energising Milo drinks, free for all. Travelling around the country across several key locations, the iconic Milo vans are now equipped with solar panels, a new feature that is part of Milo’s ongoing sustainability effort.
“Having grown alongside Malaysia for over 70 years, Milo has become integral to the daily lives of Malaysians, much of it owing to the unity that it has fostered through the Milo vans. As part of that growth, we want to take the Milo vans into a sustainable future by introducing the eco-friendly solar panels which help to reduce noise pollution and carbon emissions,” said Juan Aranols, CEO, Nestlé (Malaysia) Berhad.
“Bringing the Milo vans with solar panels closer to the community is our way of spreading awareness on the importance of protecting the environment, while continuing to serve the same great tasting Milo that Malaysians have come to love for generations.”
During the campaign period, Malaysians will also be treated with free Milo drinks with an order of predetermined set meals at any of the eight restaurant chains across 1,400 outlets participating nationwide.
“We are excited to share the goodness of Milo with the rakyat as a sign of our appreciation for the trust and love that they have given us over the years. Through the various activities under #MalaysiaBolehBersamaMILO, we wish to inspire the values that make us champions in our day-to-day lives and the drive that keeps us going further together as a nation, no matter what we set out to achieve, energised by the goodness of Milo. We hope you will join us on Malaysia Day to make it our most energetic celebration yet,” shared Ng Su Yen, Business Executive Officer (Milo), Nestlé (Malaysia) Berhad.
The campaign finale on Malaysia Day, will feature a 2.5km fun run, “Larian Malaysia Boleh Bersama MILO” – mark your calendars for September 16 which is set to be an energetic, fun-filled day for the whole family. The event is expected to bring together thousands of Malaysians as Milo continues to champion an active lifestyle for all.
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