Children’s fruit drinks have “unacceptably high” sugar content
University of Liverpool and Action on Sugar have assessed the sugar content of over 200 fruit drinks marketed at children and have found them to be “unacceptably high.”
The research, conducted by Professor Simon Capewell from the University’s Institute of Psychology, Health and Society and Action on Sugar has been published in the online journal BMJ Open.
The researchers measured the quantity of ‘free’ sugars in 203 standard portion sizes (200 ml) of UK branded and supermarket own label products, using the pack labelling information provided.
‘Free’ sugars refer to sugars, such as glucose, fructose, sucrose, and table sugar, which are added by the manufacturer, and naturally occurring sugars in honey, syrups, fruit juices and fruit juice concentrates, but not the naturally occurring sugars found in whole fruits and vegetables, which the body metabolises differently and which act to curb energy intake.
Almost half the products assessed contained at least a child’s entire daily recommended maximum sugar intake of 19g or five teaspoons, show the findings.
Of the research Professor Simon Capewell, said: “Increasing public awareness of the detrimental effect sugar sweetened drinks have on kids’ teeth and waistlines has prompted many parents to opt for seemingly healthier fruit juice and smoothie alternatives.
“Unfortunately our research shows that these parents have been misled. The sugar content of the fruit drinks, including natural fruit juices and smoothies tested, is unacceptably high. And smoothies are among the worst offenders.”
The research also found that the labels on all the products contained a potentially reference intake. It is in line with European law. But this figure applies to an average sized active adult woman. So it is wholly inappropriate for children.
As a result of the findings, the researchers make several recommendations:
- Fruit juices, juice drinks and smoothies should not count as one of the UK government’s ‘5 a day’ recommendations, as is currently the case
- Fruit should preferably be eaten WHOLE, not as juice
- Parents should DILUTE fruit juice with water or opt for unsweetened juices, and only serve these drinks during meals
- Portion sizes should be limited to 150 ml/day (not the current 200ml)