Research Highlights Key Insights into Women’s Health in Southeast Asia
Milieu Insight, Southeast Asia’s leading survey software company, and FemTech Association Asia, the region’s foremost advisory and industry network dedicated to improving women’s health through technology, have announced their strategic research partnership. This collaboration has resulted in the highly anticipated 2024 report, “Insights into the Femtech Landscape in Southeast Asia (SEA).”
The report explores femtech adoption, awareness, and attitudes across Indonesia, Malaysia, Singapore, Thailand, the Philippines, and Vietnam. It covers a wide range of topics, including femtech awareness, user spending habits, future intentions of non-users, women’s health education, openness in discussing health issues, media and religious influences, maternal and reproductive health, and hormonal health (e.g., menopause). This is the first report to quantify consumer value for femtech in each market.
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Key findings reveal that women in Southeast Asia are primarily educated about menstrual health, puberty, and sexually transmitted infections (STIs) while growing up. However, 52% of women feel discussing health issues publicly is culturally unacceptable due to concerns about judgment and shame.
As femtech emerges as a crucial healthcare sector, this report is a vital resource for stakeholders, policymakers, and industry players aiming to understand and address consumer perspectives in Southeast Asia.
Key findings in the report include the state of women’s health education and the impact of societal factors like media and religion; maternal and reproductive health issues and the role of technology in addressing them; hormonal health concerns, particularly menopause, and the demand for innovative solutions; awareness and familiarity with femtech solutions across different demographics; and more.
Juda Kanaprach, Co-Founder and Chief Commercial Officer at Milieu Insight, remarked that the report underscores the present status of femtech adoption and establishes a foundation for future progress in enhancing women’s health outcomes throughout the region. This aligns with the company’s goal to prioritize a localized business strategy, honor cultural sensitivities, and cultivate strategic partnerships.
Lindsay Davis, the founder of FemTech Association Asia, stated that the report’s findings will guide their advisory and advocacy work, and will encourage innovation and investment in femtech solutions designed for the specific needs of this region.
The report’s findings will be presented at FemTech Connect Asia, a pioneering roundtable event where women’s health and innovation converge in Asia, on the 20th and 21st June 2024 in Singapore. (Press Release)
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