Manulife-Sinochem rewards customers’ healthy lifestyles with free insurance
An innovative life insurance program that rewards customers with free insurance coverage for taking steps to stay healthy and active has recently been launched in China by Manulife-Sinochem, the first Chinese-foreign joint-venture life insurance company established in the country.
The launch of the MOVE program in mainland China is part of Manulife’s strategy of changing how the world views life insurance by promoting health and wellness so customers can live long, healthy and fulfilled lives. Similar programs have also been launched in Hong Kong, the Philippines and the United States. The program will be launched in Canada this fall.
“We think it’s time to use the power of technology to empower and reward our customers in China for living a healthier lifestyle,” noted Roy Gori, President and CEO, Manulife Asia at the launch event. “Leveraging the huge success we’ve had with Manulife MOVE in Hong Kong, Macau and the Philippines, we’re excited to be bringing this revolutionary life insurance experience to our customers in mainland China, and create more engaging relationships with them.”
Chinese customers who sign up for the MOVE program will receive a fitness tracker, which will enable them to measure their progress anytime, anywhere. Upon achieving pre-set goals, customers will have the opportunity to earn free insurance of up to RMB200,000.
“At Manulife-Sinochem, we put our customers at the center of everything we do. Customers have told us that they need help to maintain an active lifestyle so they can have a longer, healthier future with their families. We hope we can encourage everyone to lead healthier lives with MOVE,” said Kai Zhang, President and CEO, Manulife-Sinochem.
“Small steps today can really make a big difference in the future, that’s what MOVE is all about.”
The program’s launch ceremony was attended by Canada’s Prime Minister, Justin Trudeau, as part of his first ever official visit to the country.
Established in 1996, Manulife-Sinochem is celebrating its 20th anniversary in China. The success of Manulife-Sinochem exemplifies the strong cooperation between the Canadian and Chinese business community. Manulife is an international financial services company headquartered in Toronto, Canada.
Category: Features, Wellness and Complementary Therapies
