Thai Health Promotion not amused with beer ice-cream!
BANGKOK: Thailand’s newest ice-cream is beer flavoured! Leading local beer brewer Chang recently introduced its new product with alcohol levels of around 3%.
The Chang Export Soft Serve ice cream is available with three toppings namely almond, chocolate chips and caramel.
The ice cream is available in selected outdoor beer gardens in Bangkok and tourist spots during the Christmas and New Year season.
Beer ice creams are not new. In the UK and Ireland, beer-flavoured ice cream and other dessert variants such as Guinness ice cream, root beer cupcakes, “drunken milkshakes”, beer caramel and many more are popular among connoisseurs.
In the US, the company Frozen Pints sells beer ice cream in seven different flavours under names such as Pumpkin Ale, Cinnamon Stout or Vanilla Bock at grocery and convenience stores, restaurants, hotels and bars.
However, in Thailand the Thai Health Promotion Foundation’s Stop Drink Network is not amused with the latest flavour.
The foundation said beverage companies were launching these new products to encourage young people to drink, particularly during the festive season.
It claimed some companies would even conduct “illegal marketing activities” at festive beer gardens, beer buffets and concerts,
It said beer ice cream should be looked at in the same way as liquid beer and thus the respective laws must apply.
The Chang beer brewary however is yet to react to the accusations.
Source: Free Malaysia Today
Published: 17 Dec 2013
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